Frankly, the one receiving your demo expects that the songs in the CD are your best written songs. Many times songwriters are in a hurry of submitting a demo without properly evaluating their best songs in terms of quality, performance and marketability. This results to low success rate, frustrations and failure. Based on my experience of submitting demos, I will give steps to illustrate the ways in selecting the best songs for your demo:
a. Develop a catalog first that will produce potential hits. By understanding 80-20 principle, only 20% of your catalog songs will become hits. And these hits will give income in terms of royalties that comprises 80% of all royalties gathered. Developing your own catalog takes time. Patience and proper planning is the key. So if only 20% of the songs written will become hits and if demo requires 4 songs. This means:
Total number of Hit songs = 20% x Total number required songs in the catalog
Total required songs in the catalog = Total number of hit songs / 20%
Total required songs in the catalog = 4/ 20% = 20
This means to produce a high success rate demo, you will need to write at least 20 songs. This does not mean, you have to write 20 songs immediately in one day. It will not help. Instead, these songs are written with quality and marketability in mind. You will need to devote significant amount of time for each song that is to be written. (more…)
